SWC Decor

Overview

SWC Decor is a premium wallcovering company based in Seattle, serving architects and interior designers with exceptional materials. They needed a website that communicated the tactile, high-end nature of their products in a digital format.

The challenge

Selling a physical, textural product online is inherently difficult — you cannot feel a wallcovering through a screen. SWC Decor needed to bridge the gap between the digital experience and the sensory reality of their materials, while serving a professional audience of architects and designers.

The solution

We created a visually rich website where large-format photography showcases texture and material quality at scale. The design uses generous whitespace and refined typography to mirror the sophistication of the interiors their products inhabit. A product discovery flow serves the professional workflow of specifiers and designers.